Why TROT does exactly what others don't
- Equipe TROT
- 25 oct.
- 3 min de lecture
Usage patterns have shifted. Social media has dictated new codes: instantaneity, video, verticality, fluidity. And yet, equestrian classifieds platforms haven't budged.
Meanwhile, users spend their days swiping, scrolling, liking, and posting videos. So why search for a horse like it's 2008?
TROT didn't just "digitize" what already existed. It redesigned everything. The result: an app that was instantly adopted because it speaks the same language as people.
The new digital reflex
We no longer browse the internet like we did in 2010. Digital behaviors have changed profoundly with the rise of mobile and social media. The codes are no longer the same: they are visual, instantaneous, vertical, and interactive. This shift isn't a trend; it's a norm.
TROT was born with this in mind. It doesn't try to adapt. It embodies change.
The numbers speak for themselves
👉 50.4 million French people use social networks, or 78.2% of the population.
👉 96% of Internet users access the Internet via their smartphone.
Mobile has become the primary tool for browsing, interacting, and consuming content. Social media has established deeply rooted and ultra-intuitive codes: we swipe, we like, we look, we decide. This way of working has become second nature.
TROT uses these codes to offer an experience that immediately resonates with its users. No need to adapt to a new tool: everything is seamless from the first opening. And that's why it's instantly adopted.
The right content, at the right time
People no longer want to "search." Because today, nothing requires searching. Information comes to us, products are suggested, and content appears in our feeds before we even ask for it.
Advertising, videos, recommendations: everything has become push-based. And users have become accustomed to this ultra-smooth, almost passive logic.
He wants to find, feel, and understand in two seconds. And for that, everything goes through video, short format, visual rhythm, and gesture. This applies to everything:
👉 A horse presented in motion, at home or in competition
👉 A saddle filmed in 360° to see the real condition
👉 An osteopath showing how he works
👉 A stable that recruits and presents its environment or its teams rather than a sterile job description
It's not just faster. It's more human. More real. More engaging.
On TROT, everything is simpler. Really.
On TROT, everything is designed to go fast, without friction. There's nothing to understand. Everything is obvious.
👉 Registration? 30 seconds
👉 Post an ad for a horse? A SIRE number and it's pre-filled
👉 Suggest equipment? One video, one price, that's it
👉 A service? A profile, a quick presentation, a contact
👉 Search? It's visual, filterable, instantaneous
No need to download a user manual. It's designed as a natural extension of what people already do on their phones.
And this is just the beginning. There are already many optimizations built in, both visible and hidden. And more are coming soon: for example, automatic analysis of descriptions to classify an item's size, condition, brand, color, or category; suggestions for improving the showcase profile; creation of alerts for specific searches...
Mobile = action, everywhere, all the time
It's designed to be used with one hand, in a stable aisle, on a break, or on the go. A horse to sell? One click. A saddle to offer? A video. A job offer to view? One scroll. Everything can be done at any time, without constraints: sell, buy, recruit, make yourself visible. Quite simply, without friction.
And that's unprecedented. What's more, TROT isn't limited to a single type of ad: it includes horses, equipment, services, and job offers. It's unprecedented. And despite this wealth of content, everything remains fluid, intuitive, and fast.
TROT is everything that works today, in one place
And it doesn't stop there. TROT secures transactions directly on the platform and allows shipping via carrier for all categories related to horse and rider equipment. This is an essential feature for streamlining sales, avoiding shaky exchanges, and saving everyone time.
It brings together what works. What users already do naturally... but in a 100% equestrian universe.
In short, TROT is a bit like LeBonCoin for horses, Vinted for equipment, Doctolib for services, TikTok for the format, and Insta for the vibe. It's not a modern alternative to existing equestrian platforms. It doesn't add to the list. It changes the rules. It's from another era. And the rest is history.